An introduction to the Social Recruiting Summit by our Chairperson, Susan Burns.

Reid will share his views on the online social space and share advice on how recruiters can get the most out of LinkedIn.

Here is your chance to tour Google’s main campus where they will highlight some interesting points about Google’s campus and culture, including the unique architecture, the famous cafes and mini-kitchens, and a gallery of Google’s most famous visitors.

Mobile marketing is the undisputed leader in mass media today and is the only method that can deliver more forms of targeted marketing than any other mass medium. Smart decision makers are forced to ask themselves what’s keeping them from accepting the mobile platform as a method of attracting and recruiting talent.

Shattering myths that mobile marketing is simply spam, hype, or for the youth market, this interactive session brings evidence to the palm of your hand proving otherwise.  Showing how simple a mobile recruitment campaign can be to implement and track the discussion will expand on much more than just the current buzz. More personal than traditional marketing and with measurable results that are more instant than any other form of print media mobile devices are a form of communication and recruitment that no company can afford to ignore.

Join the conversation and be part of the experience that will share methods that allow forward thinking companies to tap into a service that boasts over 138 million U.S. subscribers who are sending and receiving text messages at a rate of 2.5 billion a day.

Be ubiquitous on multiple social media sites without compromising your authenticity.

• What does it take to be heard on key sites, and how do you shape your message to garner the maximize exposure without compromising your authenticity as a subject matter expert?
• Discuss the methods and practices you can use to improve your visibility and navigate your way through multiple social media platforms (Twitter, Facebook, Ning, LinkedIn, blogs) without diluting your voice, repeating your message, or losing audience members.
• Discussion to include the use of automated tools (Twitterfeed, Social Too, Tweetlater, etc.), a commitment to specific social media platforms, and time management challenges.

We’ll be choosing the topic and session leader for this one on site, unconference-style!

What’s it like on the other side of the desk? Hear job-seekers’ stories on how different the job search experience is when social media gets in the game, and what you can do to reach out, make that connection, and be part of how to help people have the awesomest job search ever.

The buzz about social media has reached such a fever pitch that meaning, relevancy, and results, have become lost in the storm.  With so much noise; decision-making about what strategy to take becomes difficult.   True to the nature of the social web, clarity about what works in your specific case is only discovered through experience.

In true unconference fashion, you, the attendees will help decide what topics you’ll discuss in this session, “choose your own adventure” style.  In each topic area Josh is prepared to share a specific social recruiting experience, its results, and ask you to share yours.   Along the way we’ll uncover some guideposts, borne of experience, as to how to operate effectively using social tools to facilitate your recruiting efforts.

The goal for this presentation is to expand and clarify your understanding of what Social Recruiting really means and can be.   No cow is sacred in this discussion as Josh takes you through a truly unique presentation of his experiences with “social recruiting” at one of the top social tech savvy companies.

There will be another interactive element to the hour, so bring your twitter access, your experiences, and your creativity.

World-renowned social network recruiting guru Shally Steckerl will reveal to you the techniques he has used to stay within the top 20 most-connected users on LinkedIn out of 36 million members globally. Getting there was no accident, and the benefits of being there are enormous.

In this discussion, Shally will lead the group in a conversation exploring how to stretch LinkedIn to its maximum potential. For example, have you thought about how to leverage new features like LinkedIn Groups, LinkedIn Events, and LinkedIn Answers? Go beyond simple search and learn how to build your network in order to see more free contacts than ever before, maximize your referral network, raise your brand to ever higher levels, and increase your personal influence and visibility.

More importantly we will tie together everything Linkedin has to offer along with other Web 2.0 communities, and assemble this into an integrated approach you can use to leverage all your personal networks for recruiting.

We’ll be choosing the topic and session leader for this one on site, unconference-style!

Amazingly, recruiters now have access to more candidates, in more places, and more often than ever before.  With such potential, is talking about transactional aspects of talent acquisition is as good as it gets?  Can we go beyond and (help) build community?  In this session, we’ll discuss our experiences, look at marketplace examples and discuss our role or next steps in changing the paradigm – including:

• Haven’t we seen “social media” before?  Are we falling for the hype?
• Is social media, for all its measurement, just more busy work?  Where is the value?
• Should we care about “community”?  If so, how are we building it?
• How are we shaping the discussion of social media within our organizations?

Social media is used everyday. It’s part of how we work, how we provide thought leadership, and how we judge the thought leadership of other companies. We EXPECT to be able to find honest and engaging information about what it is like to work for a company, and candidates RESPECT the companies that enable that process, distributing and sharing relevant content within the online channels where they already spend their time.  The information shared and the conversations that occur influence the reputation of a company and offer a deeper and real understanding of an organization as an employer – greatly affecting employer reputation and brand.

Welcome to the Social Recruiting Jungle!  In this session, learn how to audit, monitor, and measure how the online community of candidates, applicants, current employees and alumni view your organization and how to use that information to inform and transform your social recruiting strategy.

Come to hear real world stories of how companies are actively tracking, measuring and managing their reputation, personalizing the candidate experience, and enabling their employees to communicate with their company effectively and honestly, creating online windows into their company culture, and providing validation for candidates against what they may have heard the company, what their recruiters have told them, and various marketing messages. This validation leads to a feeling of trust and genuine interest in the company (engagement), credibility (feeling that working for this employer is a good career decision) and ultimately loyalty (retention).

We’ll be choosing the topic and session leader for this one on site, unconference-style!

Join us after the Summit at the Tied House Café & Brewery to for some good old fashioned networking — face-to-face!