Mobile Marketing

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The future of recruiting is social.

Google Headquarters. Mountain View, CA. 06.15.09

presented by ERE Media

Agenda Quick Peek

9:15 a.m. – 10:15 a.m.
A Conversation with LinkedIn Founder Reid Hoffman

Reid will share his views on the online social space and share advice on how recruiters can get the most out of LinkedIn.

Speaker: Reid Hoffman
11:15 a.m. – 12:15 p.m.
Mobile Marketing

Mobile marketing is the undisputed leader in mass media today and is the only method that can deliver more forms of targeted marketing than any other mass medium. Smart decision makers are forced to ask themselves what’s keeping them from accepting the mobile platform as a method of attracting and recruiting talent. more…

Speakers: Christopher Hoyt, Michael Marlatt
11:15 a.m. – 12:15 p.m.
Ubiquity & Authenticity in Social Media

Be ubiquitous on multiple social media sites without compromising your authenticity. more…

Speaker: Laurie Ruettimann
11:15 a.m. – 12:15 p.m.
Unconference Session

We’ll be choosing the topic and session leader for this one on site, unconference-style!

Speaker: Audience choice
1:15 p.m. – 2:15 p.m.
Awesomest Job Search Ever!

What’s it like on the other side of the desk? Hear job-seekers’ stories on how different the job search experience is when social media gets in the game, and what you can do to reach out, make that connection, and be part of how to help people have the awesomest job search ever.

Speaker: Sacha Chua
2:30 p.m. – 3:30 p.m.
No Sacred Cows: Making Sense of Social Recruiting

The buzz about social media has reached such a fever pitch that meaning, relevancy, and results, have become lost in the storm.Â With so much noise; decision-making about what strategy to take becomes difficult.Â Â True to the nature of the social web, clarity about what works in your specific case is only discovered through experience. more…

Speaker: Joshua Kahn
2:30 p.m. – 3:30 p.m.
LinkedIn Networking

World-renowned social network recruiting guru Shally Steckerl will reveal to you the techniques he has used to stay within the top 20 most-connected users on LinkedIn out of 36 million members globally. Getting there was no accident, and the benefits of being there are enormous. more…

Speaker: Shally Steckerl
2:30 p.m. – 3:30 p.m.
Unconference Session

We’ll be choosing the topic and session leader for this one on site, unconference-style!

Speaker: Audience choice
3:45 p.m. – 4:45 p.m.
Welcome (back) to the community?

Amazingly, recruiters now have access to more candidates, in more places, and more often than ever before.Â With such potential, is talking about transactional aspects of talent acquisition is as good as it gets?Â Can we go beyond and (help) build community?Â In this session, we’ll discuss our experiences, look at marketplace examples and discuss our role or next steps in changing the paradigm – including: more…

Speaker: William Uranga
3:45 p.m. – 4:45 p.m.
Online Employer Reputation & Social Recruiting

Social media is used everyday. It’s part of how we work, how we provide thought leadership, and how we judge the thought leadership of other companies. We EXPECT to be able to find honest and engaging information about what it is like to work for a company, and candidates RESPECT the companies that enable that process, distributing and sharing relevant content within the online channels where they already spend their time.Â more…

Speaker: Shannon Seery Gude
3:45 p.m. – 4:45 p.m.
Unconference Session

We’ll be choosing the topic and session leader for this one on site, unconference-style!

Speaker: Audience choice

Mobile marketing is the undisputed leader in mass media today and is the only method that can deliver more forms of targeted marketing than any other mass medium. Smart decision makers are forced to ask themselves what’s keeping them from accepting the mobile platform as a method of attracting and recruiting talent.

Shattering myths that mobile marketing is simply spam, hype, or for the youth market, this interactive session brings evidence to the palm of your hand proving otherwise.Â Showing how simple a mobile recruitment campaign can be to implement and track the discussion will expand on much more than just the current buzz. More personal than traditional marketing and with measurable results that are more instant than any other form of print media mobile devices are a form of communication and recruitment that no company can afford to ignore.

Join the conversation and be part of the experience that will share methods that allow forward thinking companies to tap into a service that boasts over 138 million U.S. subscribers who are sending and receiving text messages at a rate of 2.5 billion a day.

Agenda Quick Peek

A Conversation with LinkedIn Founder Reid Hoffman

Mobile Marketing

Ubiquity & Authenticity in Social Media

Unconference Session

Awesomest Job Search Ever!

No Sacred Cows: Making Sense of Social Recruiting

LinkedIn Networking

Unconference Session

Welcome (back) to the community?

Online Employer Reputation & Social Recruiting

Unconference Session

Mobile Marketing

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