Online Employer Reputation & Social Recruiting
Social media is used everyday. It’s part of how we work, how we provide thought leadership, and how we judge the thought leadership of other companies. We EXPECT to be able to find honest and engaging information about what it is like to work for a company, and candidates RESPECT the companies that enable that process, distributing and sharing relevant content within the online channels where they already spend their time. The information shared and the conversations that occur influence the reputation of a company and offer a deeper and real understanding of an organization as an employer – greatly affecting employer reputation and brand.
Welcome to the Social Recruiting Jungle! In this session, learn how to audit, monitor, and measure how the online community of candidates, applicants, current employees and alumni view your organization and how to use that information to inform and transform your social recruiting strategy.
Come to hear real world stories of how companies are actively tracking, measuring and managing their reputation, personalizing the candidate experience, and enabling their employees to communicate with their company effectively and honestly, creating online windows into their company culture, and providing validation for candidates against what they may have heard the company, what their recruiters have told them, and various marketing messages. This validation leads to a feeling of trust and genuine interest in the company (engagement), credibility (feeling that working for this employer is a good career decision) and ultimately loyalty (retention).
