Ubiquity & Authenticity in Social Media

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The future of recruiting is social.

Google Headquarters. Mountain View, CA. 06.15.09

presented by ERE Media

Agenda Quick Peek

9:15 a.m. – 10:15 a.m.
A Conversation with LinkedIn Founder Reid Hoffman

Reid will share his views on the online social space and share advice on how recruiters can get the most out of LinkedIn.

Speaker: Reid Hoffman
11:15 a.m. – 12:15 p.m.
Mobile Marketing

Mobile marketing is the undisputed leader in mass media today and is the only method that can deliver more forms of targeted marketing than any other mass medium. Smart decision makers are forced to ask themselves what’s keeping them from accepting the mobile platform as a method of attracting and recruiting talent. more…

Speakers: Christopher Hoyt, Michael Marlatt
11:15 a.m. – 12:15 p.m.
Ubiquity & Authenticity in Social Media

Be ubiquitous on multiple social media sites without compromising your authenticity. more…

Speaker: Laurie Ruettimann
11:15 a.m. – 12:15 p.m.
Unconference Session

We’ll be choosing the topic and session leader for this one on site, unconference-style!

Speaker: Audience choice
1:15 p.m. – 2:15 p.m.
Awesomest Job Search Ever!

What’s it like on the other side of the desk? Hear job-seekers’ stories on how different the job search experience is when social media gets in the game, and what you can do to reach out, make that connection, and be part of how to help people have the awesomest job search ever.

Speaker: Sacha Chua
2:30 p.m. – 3:30 p.m.
No Sacred Cows: Making Sense of Social Recruiting

The buzz about social media has reached such a fever pitch that meaning, relevancy, and results, have become lost in the storm.Â With so much noise; decision-making about what strategy to take becomes difficult.Â Â True to the nature of the social web, clarity about what works in your specific case is only discovered through experience. more…

Speaker: Joshua Kahn
2:30 p.m. – 3:30 p.m.
LinkedIn Networking

World-renowned social network recruiting guru Shally Steckerl will reveal to you the techniques he has used to stay within the top 20 most-connected users on LinkedIn out of 36 million members globally. Getting there was no accident, and the benefits of being there are enormous. more…

Speaker: Shally Steckerl
2:30 p.m. – 3:30 p.m.
Unconference Session

We’ll be choosing the topic and session leader for this one on site, unconference-style!

Speaker: Audience choice
3:45 p.m. – 4:45 p.m.
Welcome (back) to the community?

Amazingly, recruiters now have access to more candidates, in more places, and more often than ever before.Â With such potential, is talking about transactional aspects of talent acquisition is as good as it gets?Â Can we go beyond and (help) build community?Â In this session, we’ll discuss our experiences, look at marketplace examples and discuss our role or next steps in changing the paradigm – including: more…

Speaker: William Uranga
3:45 p.m. – 4:45 p.m.
Online Employer Reputation & Social Recruiting

Social media is used everyday. It’s part of how we work, how we provide thought leadership, and how we judge the thought leadership of other companies. We EXPECT to be able to find honest and engaging information about what it is like to work for a company, and candidates RESPECT the companies that enable that process, distributing and sharing relevant content within the online channels where they already spend their time.Â more…

Speaker: Shannon Seery Gude
3:45 p.m. – 4:45 p.m.
Unconference Session

We’ll be choosing the topic and session leader for this one on site, unconference-style!

Speaker: Audience choice

Be ubiquitous on multiple social media sites without compromising your authenticity.

What does it take to be heard on key sites, and how do you shape your message to garner the maximize exposure without compromising your authenticity as a subject matter expert?
Discuss the methods and practices you can use to improve your visibility and navigate your way through multiple social media platforms (Twitter, Facebook, Ning, LinkedIn, blogs) without diluting your voice, repeating your message, or losing audience members.
Discussion to include the use of automated tools (Twitterfeed, Social Too, Tweetlater, etc.), a commitment to specific social media platforms, and time management challenges.

Agenda Quick Peek

A Conversation with LinkedIn Founder Reid Hoffman

Mobile Marketing

Ubiquity & Authenticity in Social Media

Unconference Session

Awesomest Job Search Ever!

No Sacred Cows: Making Sense of Social Recruiting

LinkedIn Networking

Unconference Session

Welcome (back) to the community?

Online Employer Reputation & Social Recruiting

Unconference Session

Ubiquity & Authenticity in Social Media

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