Apr 21, 2009 4:23 pm
Community managers and the evolution of the recruiting function
The idea of a community manager isn’t unique to the recruiting function. The term is borrowed from the consumer world and emerged with the influence social media is exerting on brand engagement and reputation. While the role is still relatively new, companies have begun to realize the potential to attract, engage, nurture, retain, and expand their customer/client base beyond traditional marketing and PR. It’s about creating brand value through experiential engagement and listening rather than talking to nurture conversations and relationships. In a connected, multi-channel world, staying relevant requires new thinking and developing the skill to engage people in conversations is one way to accomplish differentiation.
