Mike’s role, as VP of Client Strategy, is to increasingly deliver greater recruiting value for his clients while creatively figuring out how to do more with less. Articles detailing “best practices” recruitment marketing campaigns developed by Mike involving mobile marketing, social media & search engine marketing with measurable results are published in numerous trade publications & newspapers including the Wall Street Journal and Financial Times. Mike has been a featured speaker on social & mobile recruitment ROI for the Mobile Marketing Association, ERE’s Social Recruiting Summit, TruBoston, RecruitCamp, Ark Group (Sidney, Australia), and the Association of Employment Professionals.

Recent industry awards for developing and deploying new, on-line and traditional media campaigns to recruit include the 2011 ERE Creative Excellence Awards earning 1st Place in “Recruitment Advertising Effectiveness” for UPS using mobile and social media to drive measurable hiring results. Other awards include the 2010 SOCRA Social Recruiting Awards (2nd place Globally, 1st place North America), 2009 Forrester Research “Groundswell Award" for social media excellence, 2009 Winner Mobile Marketing Association Awards for “Cross-Media Integration, North America”, 2009 Winner Mobile Marketing Association Awards for “Best Campaign Overall Globally”, “Top 50 Employers Using Twitter To Recruit in 2009”, and “2008 Grand Prize, Creative Excellence Awards”. During the past four years in his free time, Mike has served as president of the Association of Employment Professionals (AOEP). The AOEP is an all-volunteer non-profit organization dedicated to the sharing and promotion of best-practices within the recruiting profession, and also serves as a forum for personal and professional advancement for folks in the employment community.